![]() Representatives for Google and Microsoft did not immediately respond to a request for comment. Google said Apple CEO Tim Cook sent an email to Apple executives about the assessment of Bing, but his remarks are redacted in the filing. And their advertising organization and how they monetize was not very good either." They weren't investing at any level comparable to Google or to what Microsoft could invest in. So the search quality itself wasn't as good. "Microsoft search quality, their investment in search, everything was not significant at all," said Eddy Cue, Apple's senior vice president of services, according to the filing. Google said in its filing that when Microsoft reached out to Apple in 2018, emphasizing gains in Bing's quality, Microsoft offered to either sell Bing to Apple or establish a Bing-related joint venture with the company. In the fourth quarter, Microsoft generated $3.2 billion from search and news advertising, while Google search and other revenue totaled $48 billion. Today Bing has 3% global market share, according to StatCounter. The Windows and Office software maker launched Bing in 2009, following search efforts under the MSN and Windows Live brands. The Justice Department said in its own newly unsealed filing that Microsoft has spent almost $100 billion on Bing over 20 years. That is competition," Google wrote in the filing. "In each instance, Apple took a hard look at the relative quality of Bing versus Google and concluded that Google was the superior default choice for its Safari users. In the filing earlier this month, Google argued that Microsoft pitched Apple in 2009, 2013, 2015, 2016, 20 about making Bing the default in Apple's Safari web browser, but each time, Apple said no, citing quality issues with Bing. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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